Joel (Järvinen) Mero|Joel Järvinen, Joel Mero

Joel (Järvinen) Mero|Joel Järvinen, Joel Mero

Jyväskylä University - Jyväskylä / Finland
Business & Management / Marketing
AD Scientific Index ID: 1656204
University of Jyväskylä
person_outline Joel (Järvinen) Mero|Joel Järvinen, Joel Mero's MOST POPULAR ARTICLES
1-) Harnessing marketing automation for B2B content marketingJ Järvinen, H TaiminenIndustrial Marketing Management 54, 164-175, 20165252016
2-) The use of Web analytics for digital marketing performance measurementJ Järvinen, H KarjaluotoIndustrial Marketing Management 50, 117-127, 20154252015
3-) DIGITAL AND SOCIAL MEDIA MARKETING USAGE IN B2B INDUSTRIAL SECTION.J Järvinen, A Tollinen, H Karjaluoto, C JayawardhenaMarketing Management Journal 22 (2), 20123802012
4-) DigimarkkinointiN Lahtinen, K Pulkka, H Karjaluoto, J MeroHelsinki: Alma Talent, 20223292022
5-) Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journeyH Terho, J Mero, L Siutla, E JaakkolaIndustrial Marketing Management 105, 294-310, 20221862022