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Joffre Swait
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Erasmus University - Rotterdam / Netherlands
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Joffre Swait's MOST POPULAR ARTICLES
1-)
Stated choice methods: analysis and applications JJ Louviere, DA Hensher, JD Swait Cambridge Univ Pr, 2000 92802000
2-)
Brand equity as a signaling phenomenon T Erdem, J Swait Journal of Consumer Psychology 7 (2), 131-157, 1998 28781998
3-)
Brand credibility, brand consideration, and choice T Erdem, J Swait Journal of consumer research 31 (1), 191-198, 2004 18102004
4-)
The role of the scale parameter in the estimation and comparison of multinomial logit modelsJ Swait, J LouviereJournal of Marketing Research, 305-314, 199316421993
5-)
Brands as signals: A cross-country validation studyT Erdem, J Swait, A ValenzuelaJournal of marketing 70 (1), 34-49, 200614302006
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