Johanna Abdullah Jaafar

Johanna Abdullah Jaafar

Universiti Teknikal Malaysia Melaka - Malacca / Malaysia
Economics & Econometrics / Accounting & Finance
AD Scientific Index ID: 5203395
Technical University of Malaysia of Malacca UTEM
person_outline Johanna Abdullah Jaafar's MOST POPULAR ARTICLES
1-) Interactive online advertising: The effectiveness of marketing strategy towards customers purchase decisionNZ Nizam, JA JaafarInternational Journal of Human and Technology Interaction (IJHaTI) 2 (2), 9-16, 2018352018
2-) Does revenue diversification strategy affect the financial sustainability of Malaysian Public Universities? A panel data analysisJA Jaafar, ARA Latiff, ZM Daud, MNH OsmanHigher Education Policy 36 (1), 116-143, 2023142023
3-) What factors influence the usage of mobile banking among digital natives?TI Hakimi, JA Jaafar, NAA AzizJournal of Financial Services Marketing, 1-16, 202342023
4-) Developing Melaka mobile units greenhouse gas (GHG) emission profileS Fam, AA Jaafar, AJ Johanna, AM Din, H Musa, MH MustaffaProceedings of Mechanical Engineering Research Day 2017 2017, 282-284, 201722017
5-) Unified theory of acceptance and use of technology (UTAUT) applied in higher education research: A systematic literature review and bibliometric analysisTI Hakimi, JA Jaafar, MA Mohamad, M OmarMultidisciplinary Reviews 7 (12), 2024303-2024303, 20242024