Johanna Moisander

Johanna Moisander

Aalto University - Espoo / Finland
Business & Management / Business Administration
AD Scientific Index ID: 916217
Aalto-yliopisto
person_outline Johanna Moisander's MOST POPULAR ARTICLES
1-) Motivational complexity of green consumerismJ MoisanderInternational Journal of Consumer Studies 31 (4), 404-409, 200710922007
2-) Qualitative marketing researchA Valtonen, J MoisanderQualitative Marketing Research, 1-240, 20068382006
3-) Narratives of sustainable ways of living: constructing the self and the other as a green consumerJ Moisander, S PesonenManagement Decision 40 (4), 329-342, 20023872002
4-) Personal interviews in cultural consumer research–post‐structuralist challengesJ Moisander, A Valtonen, H HirstoConsumption, Markets and Culture 12 (4), 329-348, 20092422009
5-) Discursive confusion over sustainable consumption: A discursive perspective on the perplexity of marketplace knowledgeA Markkula, J MoisanderJournal of Consumer Policy 35, 105-125, 20121772012