Johannes Hattula

Copenhagen Business School - Frederiksberg / Denmark

Business & Management / Marketing

AD Scientific Index ID: 5270549

Handelshøjskolen i København

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Johannes Hattula's MOST POPULAR ARTICLES

1-) Managerial empathy facilitates egocentric predictions of consumer preferencesJD Hattula, W Herzog, DW Dahl, S ReineckeJournal of Marketing Research 52 (2), 235-252, 2015492015

2-) Is more always better? An investigation into the relationship between marketing influence and managers\' market intelligence disseminationJD Hattula, C Schmitz, M Schmidt, S ReineckeInternational Journal of Research in Marketing 32 (2), 179-186, 2015392015

3-) Marketers Project Their Personal Preferences onto Consumers: Overcoming the Threat of Egocentric Decision MakingW Herzog, JD Hattula, DW DahlJournal of Marketing Research, 0022243721998378, 2021162021

4-) Exploring the dynamic relationship between brand equity and sport-related success in sports clubsS Hattula, M Hammerschmidt, J Hattula, HH BauerAmerican Marketing Association Summer Educators\' Conference, 2011162011

5-) When Touch Interfaces Boost Consumer Confidence: the Role of Instrumental Need For TouchJ Hattula, W Herzog, D RaviACR North American Advances, 201772017

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