Johannes Hogg

Johannes Hogg

Hochschule Fresenius - Idstein / Germany
Business & Management / Marketing
AD Scientific Index ID: 4775524
Fresenius University of Applied Sciences
person_outline Johannes Hogg's MOST POPULAR ARTICLES
1-) Avoiding greenwashing in event marketing: An exploration of concepts, literature and methods KM Griese, K Werner, J Hogg J. Mgmt. & Sustainability 7, 1, 2017 242017
2-) Service dominant logic as a new fundamental framework for analyzing event sustainability: A case study from the German meetings industry K Werner, KM Griese, J Hogg Journal of Convention & Event Tourism 18 (4), 318-343, 2017 202017
3-) Conceptualising event value co-destruction and developing a future agenda for events research J Hogg, K Werner, KM Griese International Journal of Event and Festival Management, 2021 52021
4-) The service-dominant logic, value Cocreation and the impact on universities ‘event management curriculaK Werner, KM Griese, J HoggTrends in Event Education: Ein Tagungsband zur Veranstaltungswirtschaft, 113-127, 202062020
5-) Exploring power strategies for transformation in a service-ecosystemJ HoggJournal of Service Theory and Practice 34 (3), 399-419, 202442024