John A Clithero

John A Clithero

University of Oregon - Eugene / United States
Business & Management / Marketing
AD Scientific Index ID: 1454461
person_outline John A Clithero's MOST POPULAR ARTICLES
1-) New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences Journal of Consumer Psychology 22 (1), 143-153, 2012
2-) Ventromedial prefrontal cortex encodes emotional value Journal of Neuroscience 33 (27), 11032-11039, 2013
3-) Value normalization in decision making: theory and evidence Current opinion in neurobiology 22 (6), 970-981, 2012
4-) The computation of stimulus values in simple choice Neuroeconomics: Decision Making and the Brain, 2013
5-) The computation of stimulus values in simple choiceA Rangel, JA ClitheroNeuroeconomics: Decision Making and the Brain, 2013138*2013