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John B Ford
AD Scientific Index 2024
Business & Management / Marketing
Old Dominion University - Norfolk / United States
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John B Ford's MOST POPULAR ARTICLES
1-)
Importance‐performance analysis as a strategic tool for service marketers: the case of service quality perceptions of business students in New Zealand and the USAJB Ford, M Joseph, B JosephJournal of Services marketing, 19995861999
2-)
Perceptual determinants of nonprofit giving behaviorA Sargeant, JB Ford, DC WestJournal of business research 59 (2), 155-165, 20064542006
3-)
Strategic marketing: creating competitive advantageDC West, JB Ford, E IbrahimOxford University Press, USA, 20153672015
4-)
The service recovery paradox: justifiable theory or smoldering myth?VP Magnini, JB Ford, EP Markowski, ED HoneycuttJournal of Services Marketing 21 (3), 213-225, 20073752007
5-)
Charitable organizations\' storytelling influence on donors\' emotions and intentionsA Merchant, JB Ford, A SargeantJournal of Business Research 63 (7), 754-762, 20103062010
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