NEWS
The 2025 AD Scientific Index is here—explore updated university and researcher rankings!
New! Young University / Institution Rankings 2025
New! The 2025 Edition of the AD Scientific Index is now live!
New! Art & Humanities Rankings 2025
New! Social Sciences and Humanities Rankings 2025
"Exciting Update! The 2025 Edition of the AD Scientific Index is now live!
AD
Scientific Index 2025
Scientist Rankings
University Rankings
Subject Rankings
Country Rankings
login
Login
person_add
Register
insights
H-Index Rankings
insights
i10 Productivity Rankings
format_list_numbered
Citation Rankings
subject
University Subject Rankings
school
Young Universities
format_list_numbered
Top 100 Scientists
format_quote
Top 100 Institutions
format_quote
Compare & Choose
local_fire_department
Country Top Lists
John C Liechty
Pennsylvania State University - University Park / United States
Business & Management / Marketing
AD Scientific Index ID: 892565
Edit Form
Registration, Add Profile,
Premium Membership
Ranking &
Analysis
Job
Experiences (0)
Education
Information (0)
Published Books (0)
Book Chapters (0)
Articles (0)
Presentations (0)
Lessons (0)
Projects (0)
Congresses (0)
Editorship, Referee &
Scientific Board (0 )
Patents /
Designs (0)
Academic Grants
& Awards (0)
Artistic
Activities (0)
Certificate / Course
/ Trainings (0)
Association &
Society Memberships (0)
Contact, Office
& Social Media
person_outline
John C Liechty's MOST POPULAR ARTICLES
1-)
Modeling online browsing and path analysis using clickstream dataAL Montgomery, S Li, K Srinivasan, JC LiechtyMarketing science 23 (4), 579-595, 20047332004
2-)
Portfolio selection with higher momentsCR Harvey, JC Liechty, MW Liechty, P MüllerQuantitative Finance 10 (5), 469-485, 20106152010
3-)
Incentive-aligned conjoint analysisM Ding, R Grewal, J LiechtyJournal of marketing research 42 (1), 67-82, 20054192005
4-)
Choice menus for mass customization: An experimental approach for analyzing customer demand with an application to a web-based information serviceJ Liechty, V Ramaswamy, SH CohenJournal of Marketing research 38 (2), 183-196, 20013062001
5-)
Beyond conjoint analysis: Advances in preference measurementO Netzer, O Toubia, ET Bradlow, E Dahan, T Evgeniou, FM Feinberg, ...Marketing Letters 19, 337-354, 20081902008
ARTICLES
Add your articles
We use cookies to personalize our website and offer you a better experience. If you accept cookies, we can offer you special services.
Cookie Policy
Accept