John G Lynch Jr

John G Lynch Jr

University of Colorado Boulder - Boulder / United States
Business & Management / Business Administration
AD Scientific Index ID: 1773934
person_outline John G Lynch Jr's MOST POPULAR ARTICLES
1-) Reconsidering Baron and Kenny: Myths and truths about mediation analysisX Zhao, JG Lynch, Q ChenJournal of Consumer Research 37 (2), 197-206, 2010101132010
2-) Interactive home shopping: consumer, retailer, and manufacturer incentives to participate in electronic marketplacesJ Alba, J Lynch, B Weitz, C Janiszewski, R Lutz, A Sawyer, S WoodJournal of marketing 61 (3), 38-53, 199740171997
3-) Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.JM Feldman, JG LynchJournal of applied Psychology 73 (3), 421, 198830191988
4-) Financial literacy, financial education, and downstream financial behaviorsD Fernandes, JG Lynch Jr, RG NetemeyerManagement science 60 (8), 1861-1883, 201428722014
5-) Spotlights, floodlights, and the magic number zero: Simple effects tests in moderated regressionSA Spiller, GJ Fitzsimons, JG Lynch Jr, GH McClellandJournal of marketing research 50 (2), 277-288, 201319942013