John L Swasy

John L Swasy

American University - Washington / United States
Business & Management / Marketing
AD Scientific Index ID: 790819
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person_outline John L Swasy's MOST POPULAR ARTICLES
1-) Consumer skepticism of advertising claims: Testing hypotheses from economics of information Journal of consumer research 16 (4), 433-441, 1990
2-) An empirical test of the search, experience and credence attributes framework. Advances in consumer research 15 (1), 1988
3-) Effects of television commercial repetition, receiver knowledge, and commercial length: A test of the two-factor model Journal of Marketing Research 23 (1), 50-61, 1986
4-) Patient and physician attitudes and behaviors associated with DTC promotion of prescription drugs—summary of FDA survey research results
5-) Examining the target of receiver elaborations: Rhetorical question effects on source processing and persuasion Journal of consumer research 11 (4), 877-886, 1985