John R Doyle

John R Doyle

Cardiff University - Cardiff / United Kingdom
Economics & Econometrics / Economics
AD Scientific Index ID: 4330347
person_outline John R Doyle's MOST POPULAR ARTICLES
1-) Efficiency and cross-efficiency in DEA: Derivations, meanings and usesJ Doyle, R GreenJournal of the operational research society 45 (5), 567-578, 199417311994
2-) The interactive effects of colors and products on perceptions of brand logo appropriatenessPA Bottomley, JR DoyleMarketing Theory 6 (1), 63-83, 20064562006
3-) Preference voting and project ranking using DEA and cross-evaluationRH Green, JR Doyle, WD CookEuropean journal of operational research 90 (3), 461-472, 19964551996
4-) The formation of attitudes towards brand extensions: Testing and generalising Aaker and Keller\'s modelPA Bottomley, JR DoyleInternational Journal of Research in Marketing 13 (4), 365-377, 19964021996
5-) The robustness of the asymmetrically dominated effect: Buying frames, phantom alternatives, and in‐store purchasesJR Doyle, DJ O\'Connor, GM Reynolds, PA BottomleyPsychology & Marketing 16 (3), 225-243, 19993301999