John R Hauser

John R Hauser

Massachusetts Institute of Technology - Cambridge / United States
Business & Management / Marketing
AD Scientific Index ID: 1394864
person_outline John R Hauser's MOST POPULAR ARTICLES
1-) The house of qualityJR Hauser, D ClausingHarvard Business Review 66 (3), 63-73, 198851921988
2-) Design and marketing of new productsGL Urban, JR HauserPrentice hall, 198034481980
3-) The voice of the customerA Griffin, JR HauserMarketing science 12 (1), 1-27, 199332211993
4-) Integrating R&D and marketing: A review and analysis of the literatureA Griffin, JR HauserJournal of Product Innovation Management: An International Publication of …, 199622581996
5-) Research on Innovation: A Review and Agenda for Marketing ScienceJ Hauser, GJ Tellis, A GriffinMarketing science 25 (6), 687-717, 200618862006