John R Sparks

John R Sparks

University of Dayton - Dayton / United States
Business & Management / Marketing
AD Scientific Index ID: 1777410
person_outline John R Sparks's MOST POPULAR ARTICLES
1-) Marketing researcher ethical sensitivity: Conceptualization, measurement, and exploratory investigationJR Sparks, SD HuntJournal of Marketing 62 (2), 92-109, 19985181998
2-) Explaining the effects of transformational leadership: an investigation of the effects of higher‐order motives in multilevel marketing organizationsJR Sparks, JA SchenkJournal of Organizational Behavior: The International Journal of Industrial …, 20014612001
3-) Predictors, consequence, and measurement of ethical judgments: Review and meta-analysisY Pan, JR SparksJournal of business research 65 (1), 84-91, 20122382012
4-) Ethical judgments in business ethics research: Definition, and research agendaJR Sparks, Y PanJournal of business ethics 91, 405-418, 20102582010
5-) An investigation of the effects of language style and communication modality on persuasionJR Sparks, CS Areni, KC CoxCommunications Monographs 65 (2), 108-125, 19981501998