John Rt Bustard

John Rt Bustard

University of Ulster - Coleraine / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 5533543
Ulstèr Varsitie
person_outline John Rt Bustard's MOST POPULAR ARTICLES
1-) The emerging smart event experience: an interpretative phenomenological analysisJRT Bustard, P Bolan, A Devine, K HutchinsonTourism Review 74 (1), 116-128, 2019862019
2-) From WOM to aWOM–the evolution of unpaid influence: a perspective articleNL Williams, N Ferdinand, J BustardTourism Review 75 (1), 314-318, 2020442020
3-) The dilemmas around digital citizenship in a post-Brexit and post-pandemic Northern Ireland: towards an algorithmic nation?I Calzada, JRT BustardCitizenship Studies 27 (2), 271-292, 2023152023
4-) Design thinking innovation within the quadruple helix approach: a proposed framework to enhance student engagement through active learning in digital marketing pedagogyJRT Bustard, DH Hsu, R FergieJournal of the Knowledge Economy 14 (3), 2463-2478, 2023122023
5-) Improving the app experience: collaboratively co-creating through social media.JRT Bustard, P Bolan, A Devine, K HutchinsonJournal of Tourism and Development 1 (27/28), 1447-1459, 20174*2017