John Schibrowsky

John Schibrowsky

University of Nevada Las Vegas - Las Vegas / United States
Business & Management / Marketing
AD Scientific Index ID: 4662532
person_outline John Schibrowsky's MOST POPULAR ARTICLES
1-) The interdependence of the factors influencing the perceived quality of the online learning experience: A causal model JW Peltier, JA Schibrowsky, W Drago Journal of Marketing Education 29 (2), 140-153, 2007 2882007
2-) Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing JW Peltier, JA Schibrowsky, DE Schultz International journal of advertising 22 (1), 93-115, 2003 2672003
3-) Virtual communities and the assessment of online marketing education JW Peltier, W Drago, JA Schibrowsky Journal of Marketing Education 25 (3), 260-276, 2003 2302003
4-) A business marketing strategy applied to student retention: A higher education initiativeR Ackerman, J SchibrowskyJournal of College Student Retention: Research, Theory & Practice 9 (3), 307-336, 20072382007
5-) Research on marketing ethics: A systematic review of the literatureA Nill, JA SchibrowskyJournal of macromarketing 27 (3), 256-273, 20072382007