John Scriven

John Scriven

London South Bank University - London / United Kingdom
Business & Management / Communications and Media Studies
AD Scientific Index ID: 1361539
person_outline John Scriven's MOST POPULAR ARTICLES
1-) Differentiation or salienceA Ehrenberg, N Barnard, J ScrivenJournal of Advertising Research 37 (6), 7-15, 19972961997
2-) Brand loyaltyASC Ehrenberg, J ScrivenThe Elgar companion to consumer research and economic psychology, 53-63, 1999551999
3-) Advertising and priceA Ehrenberg, J Scriven, N BarnardJournal of Advertising Research 37 (3), 27-36, 1997451997
4-) Consistent consumer responses to price changesJ Scriven, A EhrenbergAustralasian Marketing Journal 12 (3), 21-39, 2004382004
5-) Justifying our advertising budgetsASC Ehrenberg, N Barnard, JA ScrivenMarketing and Research Today 25 (1), 38-44, 1997321997