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John Story
University of Saint Thomas Houston - Saint Paul / United States
Business & Management / Marketing
AD Scientific Index ID: 1621055
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John Story's MOST POPULAR ARTICLES
1-)
Trust-based commitment: multidimensional consumer-brand relationshipsJ Hess, J StoryJournal of Consumer Marketing 22 (6), 313-322, 20056152005
2-)
Segmenting customer-brand relations: beyond the personal relationship metaphorJ Story, J HessJournal of Consumer Marketing 23 (7), 406-413, 20062012006
3-)
Ethical brand management: customer relationships and ethical dutiesJ Story, J HessJournal of product & brand management 19 (4), 240-249, 2010982010
4-)
A three-stage model of consumer relationship investmentJ Hess, J Story, J DanesJournal of Product & Brand Management 20 (1), 14-26, 2011952011
5-)
Brand image associations for large virtual groupsJE Danes, JS Hess, JW Story, JL YorkQualitative Market Research: An International Journal 13 (3), 309-323, 2010522010
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