John Wesley Hutchinson

John Wesley Hutchinson

University of Pennsylvania - Philadelphia / United States
Business & Management / Marketing
AD Scientific Index ID: 1454522
person_outline John Wesley Hutchinson's MOST POPULAR ARTICLES
1-) Dimensions of consumer expertiseJW Alba, JW HutchinsonJournal of consumer research 13 (4), 411-454, 198773081987
2-) Knowledge calibration: What consumers know and what they think they knowJW Alba, JW HutchinsonJournal of consumer research 27 (2), 123-156, 200011542000
3-) Does in-store marketing work? Effects of the number and position of shelf facings on brand attention and evaluation at the point of purchaseP Chandon, JW Hutchinson, ET Bradlow, SH YoungJournal of marketing 73 (6), 1-17, 20099822009
4-) The influence of unity and prototypicality on aesthetic responses to new product designsRW Veryzer Jr, JW HutchinsonJournal of consumer research 24 (4), 374-394, 199810461998
5-) Memory and decision makingJG Lynch, JW Alba, JW HutchinsonHandbook of consumer behavior, 1-9, 19918101991