Joji Alex

Joji Alex

Rajagiri College of Social Sciences - Kerala / India
Business & Management / Marketing
AD Scientific Index ID: 5007291
राजगिरी कॉलेज ऑफ सोशल साइंसेज
person_outline Joji Alex's MOST POPULAR ARTICLES
1-) Hedonic versus utilitarian values: The relative importance of real and ideal self to Brand personality and its influence on emotional Brand attachment. NJ Alex, A Joseph Vilakshan: The XIMB Journal of Management 9 (2), 2012 802012
2-) Consumer Evaluations of Product Line Brand Extension. AN Joji IUP Journal of Brand Management 8 (1), 2011 312011
3-) An Enquiry into Selected Marketing Mix Elements and Their Impact on Brand Equity. NJ Alex IUP Journal of Brand Management 9 (2), 2012 292012
4-) The role of consumer knowledge dimensions on country of origin effects: An enquiry of fast-consuming product in IndiaJ Alex N, AM AbrahamVision 19 (1), 1-12, 2015142015
5-) The effects of workplace dimensions on job satisfaction and organisational commitmentJ Alex, P GeorgeJournal of Organisation and Human Behaviour 3 (2), 63-66, 2014142014