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Jonah Berger
AD Scientific Index 2024
Engineering & Technology / Computer Science
University of Pennsylvania - Philadelphia / United States
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Jonah Berger's MOST POPULAR ARTICLES
1-)
What makes online content viral?J Berger, KL MilkmanJournal of marketing research 49 (2), 192-205, 20123851*2012
2-)
Where consumers diverge from others: Identity signaling and product domainsJ Berger, C HeathJournal of Consumer Research 34 (2), 121-134, 200717472007
3-)
Word of mouth and interpersonal communication: A review and directions for future researchJ BergerJournal of consumer psychology 24 (4), 586-607, 201415082014
4-)
Contagious: Why things catch onJ BergerSimon and Schuster, 20131187*2013
5-)
What Drives Immediate and Ongoing Word of Mouth?J Berger, EM SchwartzJournal of Marketing Research 48 (5), 869-880, 201110472011
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