Jonas Colliander

Jonas Colliander

Stockholm School of Economics - Stockholm / Sweden
Economics & Econometrics / Economics
AD Scientific Index ID: 1125752
Handelshögskolan i Stockholm
person_outline Jonas Colliander's MOST POPULAR ARTICLES
1-) Following the fashionable friend: The power of social media: Weighing publicity effectiveness of blogs versus online magazinesJ Colliander, M DahlénJournal of advertising research 51 (1), 313-320, 20116722011
2-) Influencer marketing: The impact of disclosing sponsorship compensation justification on sponsored content effectivenessC Stubb, AG Nyström, J CollianderJournal of Communication Management, 20191812019
3-) “This is not sponsored content”–The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer postsC Stubb, J CollianderComputers in Human Behavior 98, 210-222, 20191932019
4-) “This is fake news”: Investigating the role of conformity to other users’ views when commenting on and spreading disinformation in social mediaJ CollianderComputers in Human Behavior 97, 202-215, 20192532019
5-) ‘Snap happy’brands: Increasing publicity effectiveness through a snapshot aesthetic when marketing a brand on InstagramJ Colliander, B MarderComputers in Human Behavior 78, 34-43, 20182492018