Jonathan Luffarelli

Jonathan Luffarelli

Montpellier Business School - Montpellier / France
Business & Management / Marketing
AD Scientific Index ID: 4523296
Grande Ecole de Commerce de Montpellier
person_outline Jonathan Luffarelli's MOST POPULAR ARTICLES
1-) The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand EquityJ Luffarelli, A Stamatogiannakis, H YangJournal of Marketing Research 56 (1), 89–103, 2019932019
2-) Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand EquityJ Luffarelli, M Mukesh, A MahmoodJournal of Marketing Research 56 (5), 862-878, 2019942019
3-) What\'s in a Logo? The Impact of Complex Visual Cues in Equity CrowdfundingA Mahmood, J Luffarelli, M MukeshJournal of Business Venturing 34 (1), 41-62, 2019
4-) The Impact of Indirect Corporate Social Performance Signals on Firm Value: Evidence from an Event StudyJ Luffarelli, A AwayshehCorporate Social Responsibility and Environmental Management 25 (3), 295-310, 2018642018
5-) When Feedback Interventions Backfire: Why Higher Performance Feedback May Result in Lower Self‐Perceived Competence and Satisfaction with PerformanceJ Luffarelli, D Gonçalves, A StamatogiannakisHuman Resource Management 55 (4), 591-614, 2016432016