Jonathan Z Zhang

Jonathan Z Zhang

Colorado State University - Fort Collins / United States
Business & Management / Marketing
AD Scientific Index ID: 910994
person_outline Jonathan Z Zhang's MOST POPULAR ARTICLES
1-) Dynamic relationship marketingJZ Zhang, GF Watson Iv, RW Palmatier, RP DantJournal of marketing 80 (5), 53-75, 20162972016
2-) Influencer marketing effectivenessFF Leung, FF Gu, Y Li, JZ Zhang, RW PalmatierJournal of Marketing 86 (6), 93-115, 20221602022
3-) Dynamic targeted pricing in B2B relationshipsJZ Zhang, O Netzer, A AnsariMarketing Science 33 (3), 317-337, 20141362014
4-) Marketing ecosystem: An outside-in view for sustainable advantageJZ Zhang, GF Watson IVIndustrial Marketing Management 88, 287-304, 20201482020
5-) Strategic information transmission in peer-to-peer lending marketsF Caldieraro, JZ Zhang, M Cunha Jr, JD ShulmanJournal of Marketing 82 (2), 42-63, 20181182018