Jonghoon Kim

Jonghoon Kim

Incheon National University - Incheon / South Korea
Business & Management / Marketing
AD Scientific Index ID: 463224
인천 국립 대학교
person_outline Jonghoon Kim's MOST POPULAR ARTICLES
1-) Export strategy and performance: a comparison of exporters in a developed market and an emerging market Journal of Global Marketing 15 (2), 5-29, 2001
2-) Cost complexity of pricing decisions for exporters in developing and emerging markets Journal of International Marketing 9 (3), 19-40, 2001
3-) Korean consumer perspectives on social media advertising and intention to join brand pages Journal of Global Scholars of Marketing Science 24 (4), 384-394, 2014
4-) A cross-national study of the influence of individualism and collectivism on liking brand pages Journal of International Consumer Marketing 26 (2), 122-137, 2014
5-) 프랜차이즈 시스템의 지원과 불일치가 경제적 만족, 갈등, 신뢰, 몰입에 미치는 영향 유통연구 12 (1), 33-63, 2007