João Lucas Hana Frade

João Lucas Hana Frade

Universidade de São Paulo USP - São Paulo / Brazil
Business & Management / Marketing
AD Scientific Index ID: 5270547
University of São Paulo USP
person_outline João Lucas Hana Frade's MOST POPULAR ARTICLES
1-) Advertising in streaming video: An integrative literature review and research agendaJLH Frade, JHC de Oliveira, JME GiraldiTelecommunications Policy 45 (9), 102186, 2021322021
2-) Skippable or non-skippable? Pre-roll or mid-roll? Visual attention and effectiveness of in-stream adsJLH Frade, JHC Oliveira, JME GiraldiInternational Journal of Advertising 42 (8), 1242-1266, 202332023
3-) PRODUTOS CONTROVERSOS NO BRASIL: A INFLUÊNCIA DA ÁREA DE CONHECIMENTOJLH Frade, JHC Oliveira, JME GiraldiRevista de Administração da UFSM 14, 1280-1299, 20222022
4-) OFFENSIVENESS OF CONTROVERSIAL PRODUCTS FOR STUDENTS OF THREE DIFFERENT FIELDS OF STUDY IN BRAZILJLH Frade, JHC Oliveira, JME GiraldiRevista de Administração da UFSM 14, 1280-1299, 20222022
5-) Seminários em AdministraçãoJLH FRADE, JHC DE OLIVEIRA2021