Joona Keränen

Joona Keränen

Lappeenranta University of Technology - Lappeenranta / Finland
Business & Management / Marketing
AD Scientific Index ID: 1656520
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person_outline Joona Keränen's MOST POPULAR ARTICLES
1-) Sustainable value propositions: Framework and implications for technology suppliers Industrial Marketing Management 59, 144-156, 2016
2-) How B2B suppliers articulate customer value propositions in the circular economy: Four innovation-driven value creation logics Industrial Marketing Management 87, 291-305, 2020
3-) The darker side of sustainability: Tensions from sustainable business practices in business networks Industrial Marketing Management 77, 221-231, 2019
4-) Towards a framework of customer value assessment in B2B markets: An exploratory study Industrial Marketing Management 42 (8), 1307-1317, 2013
5-) Systematic review on B2B branding: research issues and avenues for future research Journal of Product & Brand Management 21 (6), 404-417, 2012