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Jooseop Lim
Concordia University Montréal - Montréal / Canada
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AD Scientific Index ID: 4478545
Université Concordia
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Jooseop Lim's MOST POPULAR ARTICLES
1-)
You get what you pay for: the effect of top executives’ compensation on advertising and R&D spending decisions and stock market returnIS Currim, J Lim, JW KimJournal of Marketing 76 (5), 33-48, 2012972012
2-)
Consumer heterogeneity in the longer-term effects of price promotionsJ Lim, IS Currim, RL AndrewsInternational Journal of Research in Marketing 22 (4), 441-457, 2005872005
3-)
Estimating the SCAN⁎ PRO model of store sales: HB, FM or just OLS?RL Andrews, IS Currim, P Leeflang, J Liminternational Journal of research in marketing 25 (1), 22-33, 2008512008
4-)
Effect of analysts’ earnings pressure on marketing spending and stock market performanceIS Currim, J Lim, Y ZhangJournal of the Academy of Marketing Science 46, 431-452, 2018542018
5-)
Marketing spending, firm visibility, and asymmetric stock returns of corporate social responsibility strengths and concernsH Oh, J Bae, IS Currim, J Lim, Y ZhangEuropean Journal of Marketing 50 (5/6), 838-862, 2016372016
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