Jörg Tropp

Jörg Tropp

Hochschule Pforzheim - Pforzheim / Germany
Business & Management / Marketing
AD Scientific Index ID: 1759692
Pforzheim University
person_outline Jörg Tropp's MOST POPULAR ARTICLES
1-) Moderne Marketing-KommunikationJ TroppModerne Marketing-Kommunikation, 39-105, 20191722019
2-) Integrated marketing communications: How can we measure its effectiveness?T Reinold, J TroppJournal of marketing communications 18 (2), 113-132, 2012982012
3-) Integrierte Kommunikation in Theorie und Praxis: Betriebswirtschaftliche und kommunikationswissenschaftliche PerspektivenM Bruhn, SJ Schmidt, J TroppSpringer-Verlag, 2013652013
4-) How can brand-owned media be managed? Exploring the managerial success factors of the new interrelation between brands and mediaA Baetzgen, J TroppInternational Journal on Media Management 17 (3), 135-155, 2015622015
5-) Owned media: Developing a theory from the buzzwordA Baetzgen, J TroppStudies in Media and Communication 1 (2), 1-10, 2013512013