Jos Hornikx

Jos Hornikx

Radboud University - Nijmegen / Netherlands
Business & Management / Communications and Media Studies
AD Scientific Index ID: 1794028
Radboud Universiteit
person_outline Jos Hornikx's MOST POPULAR ARTICLES
1-) Overtuigende teksten. Onderzoek en ontwerpH Hoeken, JMA Hornikx, LGMM HustinxBussum: Coutinho, 20094182009
2-) English or a local language in advertising? The appreciation of easy and difficult English slogans in the NetherlandsJ Hornikx, F Van Meurs, A de BoerThe Journal of Business Communication (1973) 47 (2), 169-188, 20102092010
3-) Adapting consumer advertising appeals to cultural values: A meta-analytic review of effects on persuasiveness and ad likingCS BeckCommunication yearbook 33, 59-92, 20091652009
4-) A review of experimental research on the relative persuasiveness of anecdotal, statistical, causal, and expert evidenceJMA Hornikx1362005
5-) The effectiveness of foreign-language display in advertising for congruent versus incongruent productsJ Hornikx, F van Meurs, RJ HofJournal of International Consumer Marketing 25 (3), 152-165, 20131192013