Jose Afonso Mazzon

Jose Afonso Mazzon

Universidade de São Paulo USP - São Paulo / Brazil
Economics & Econometrics / Economics
AD Scientific Index ID: 835771
University of São Paulo USP
person_outline Jose Afonso Mazzon's MOST POPULAR ARTICLES
1-) Assessing the service-profit chainWA Kamakura, V Mittal, F De Rosa, JA MazzonMarketing science 21 (3), 294-317, 20027732002
2-) Mobile banking: proposition of an integrated adoption intention frameworkJ Püschel, JA Mazzon, JMC HernandezInternational Journal of bank marketing, 20106342010
3-) Adoption of internet banking: proposition and implementation of an integrated methodology approachJMC Hernandez, JA MazzonInternational journal of bank marketing, 20076032007
4-) Value segmentation: A model for the measurement of values and value systemsWA Kamakura, JA MazzonJournal of consumer research 18 (2), 208-218, 19915601991
5-) Cross-selling through database marketing: A mixed data factor analyzer for data augmentation and predictionWA Kamakura, M Wedel, F De Rosa, JA MazzonInternational Journal of Research in marketing 20 (1), 45-65, 20035262003