Jose Luis Matarranz

Jose Luis Matarranz

Universidad Mesoamericana Oaxaca - Oaxaca / Mexico
Business & Management / Marketing
AD Scientific Index ID: 5765814
Oaxaca Mesoamerican University
person_outline Jose Luis Matarranz's MOST POPULAR ARTICLES
1-) Internal and external integration of assembly manufacturing activitiesG Vargas, L Cardenas, J Luis MatarranzInternational Journal of Operations & Production Management 20 (7), 809-822, 2000502000
2-) Marketing vision for higher education institutions from the perspective of quality and perceived value in the post-COVID-19 timeJL Matarranz, J García-MadariagaJournal of Higher Education Theory and Practice 21 (8), 202162021
3-) De la fidelidad a la recurrencia: cómo hacer que tu negocio verdaderamente sea rentableJL Matarranz CarpizoPDPUBLI Editorial, 201312013
4-) Approach to the sense of belonging: construct for the marketing of entrepreneurships in higher educationJL Matarranz, J García-Madariaga, M CarvajalInternational Entrepreneurship and Management Journal, 1-21, 20242024
5-) Influence of the pride of belonging and other variables in the modelling of repurchase behavior. An application for the higher education contextJL MatarranzXXIX Congreso de Marketing AEMARK (2017), p 1533-1539, 20172017