José Ramón Saura

José Ramón Saura

Universidad Rey Juan Carlos - Móstoles / Spain
Business & Management / Marketing
AD Scientific Index ID: 908050
King Juan Carlos University
person_outline José Ramón Saura's MOST POPULAR ARTICLES
1-) Using data sciences in digital marketing: Framework, methods, and performance metricsJR SauraJournal of Innovation & Knowledge 6 (2), 92-102, 20212382021
2-) Understanding the Digital Marketing Environment with KPIs and Web AnalyticsSaura, JR., Palos-Sánchez, P., Cerdá LM.Future Internet 9 (4), 76, 20172352017
3-) Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future researchJR Saura, D Ribeiro-Soriano, D Palacios-MarquésIndustrial Marketing Management 98, 161-178, 20211892021
4-) Exploring the boundaries of open innovation: Evidence from social media miningJR Saura, D Palacios-Marqués, D Ribeiro-SorianoTechnovation 119, 102447, 20232232023
5-) From user-generated data to data-driven innovation: A research agenda to understand user privacy in digital marketsJR Saura, D Ribeiro-Soriano, D Palacios-MarquésInternational Journal of Information Management 60, 102331, 20212132021