José Ramón Segarra Moliner

José Ramón Segarra Moliner

Universitat Jaume I - Castellón de la Plana / Spain
Business & Management / Marketing
AD Scientific Index ID: 5271760
Jaume I University
person_outline José Ramón Segarra Moliner's MOST POPULAR ARTICLES
1-) Relationship quality in business to business: a cross‐cultural perspective from universitiesJR Segarra‐Moliner, MA Moliner‐Tena, J Sánchez‐GarciaMarketing Intelligence & Planning 31 (3), 196-215, 2013862013
2-) Customer equity and CLV in Spanish telecommunication servicesJR Segarra-Moliner, MÁ Moliner-TenaJournal of Business Research 69 (10), 4694-4705, 2016682016
3-) Engaging in customer citizenship behaviours to predict customer lifetime valueJR Segarra-Moliner, MÁ Moliner-TenaJournal of Marketing Analytics 12 (2), 307-320, 2024102024
4-) How do remuneration committees affect corporate social responsibility disclosure? Empirical evidence from an international perspectiveI Bel-Oms, JR Segarra-MolinerSustainability 14 (2), 860, 2022102022
5-) How Does Each ESG Dimension Predict Customer Lifetime Value by Segments? Evidence from US Industrial and Technological IndustriesJR Segarra-Moliner, I Bel-OmsSustainability 15 (8), 6907, 20232023