Joseph Pancras

Joseph Pancras

University of Connecticut - Storrs / United States
Business & Management / Marketing
AD Scientific Index ID: 1777010
person_outline Joseph Pancras's MOST POPULAR ARTICLES
1-) Cross-buying in retailing: Drivers and consequencesV Kumar, M George, J PancrasJournal of retailing 84 (1), 15-27, 20082412008
2-) Mobile promotions: A framework and research prioritiesM Andrews, J Goehring, S Hui, J Pancras, L ThornswoodJournal of Interactive Marketing 34 (1), 15-24, 20161902016
3-) Issues and perspectives in global customer relationship managementB Ramaseshan, D Bejou, SC Jain, C Mason, J PancrasJournal of Service Research 9 (2), 195-207, 20061342006
4-) Optimal marketing strategies for a customer data intermediaryJ Pancras, K SudhirJournal of Marketing research 44 (4), 560-578, 20071392007
5-) Empirical investigation of retail expansion and cannibalization in a dynamic environmentJ Pancras, S Sriram, V KumarManagement Science 58 (11), 2001-2018, 20121202012