Josephine Lalitha

Josephine Lalitha

PSG College of Arts and Science - Coimbatore / India
Business & Management / Marketing
AD Scientific Index ID: 5538129
पीएसजी कॉलेज ऑफ आर्ट्स एंड साइंस
person_outline Josephine Lalitha's MOST POPULAR ARTICLES
1-) An Empirical Study on the Impulsive Buying Behaviour of Online Shoppers of Z GenerationJJ LalithaQuing: International Journal of Commerce and Management 1 (4), 141-147, 202182021
2-) Impact of TV advertisements on the buying behavior of rural peopleJJ Lalitha, N PanchanathamManagement 2 (12), 311-313, 201382013
3-) A Study On Quality Of Work Life Of Small Scale Entrepreneurs In OoTYK Gunasundari, J Josephine LalithaInternational Journal of Management Research & Review 7 (2), 123-128, 201722017
4-) IMPULSIVE BUYING BEHAVIOUR OF RURAL PEOPLE: WITH REFERENCE TO FMCG PRODUCTS.JJ LALITHA, N PanchanathamCLEAR International Journal of Research in Commerce & Management 4 (10), 201312013
5-) “Determinants of buying behaviour of rural consumers – with reference to food & BeveragesNP J.Josephine LalithaIndian Journal of Applied Research (IJAR)., 0