Joy Parkinson

Joy Parkinson

Griffith University - Brisbane / Australia
Business & Management / Marketing
AD Scientific Index ID: 51627
person_outline Joy Parkinson's MOST POPULAR ARTICLES
1-) When less is more: the impact of macro and micro social media influencers’ disclosureS Kay, R Mulcahy, J ParkinsonJournal of Marketing Management 36 (3-4), 248-278, 20202322020
2-) Influencer marketing: Homophily, customer value co-creation behaviour and purchase intentionY Bu, J Parkinson, P ThaichonJournal of Retailing and Consumer Services 66, 102904, 20222172022
3-) Digital content marketing as a catalyst for e-WOM in food tourismY Bu, J Parkinson, P ThaichonAustralasian Marketing Journal 29 (2), 142-154, 20212132021
4-) Using two-step cluster analysis to identify homogeneous physical activity groupsS Rundle-Thiele, K Kubacki, A Tkaczynski, J ParkinsonMarketing Intelligence & Planning 33 (4), 522-537, 20151722015
5-) Have farmers had enough of experts?NA Rust, P Stankovics, RM Jarvis, Z Morris-Trainor, JR de Vries, J Ingram, ...Environmental management, 1-14, 20221462022