Jp Graesch

Jp Graesch

University of Twente - Enschede / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 5539196
Universiteit Twente
person_outline Jp Graesch's MOST POPULAR ARTICLES
1-) Information technology and marketing: an important partnership for decades Industrial Management & Data Systems 121 (1), 123-157, 2021
2-) Customer success management through alignment of marketing, sales and IT Industrial Marketing Management 120, 1-14, 2024
3-) Digital Transformation in Sales and Marketing Departments: An Integrated Overview and Directions for Organizations and Further Research Sales Enablement als Fundament des Vertriebserfolgs: Innovative Ansätze aus …, 2022
4-) Digital transformation of customer interactions: Aligning marketing, sales and ITJP Graesch2023
5-) Alignment throughout the Customer Journey-Shaping the Marketing, Sales, IT interfaceJP Graesch, S Hensel-Börner, J HenselerAMA Winter Academic Conference 2023, 20232023