Jp James

Salem State University - Salem / United States

Business & Management / Marketing

AD Scientific Index ID: 5218597

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Jp James's MOST POPULAR ARTICLES

1-) Omission and commission as marketplace traumaAM Bennett, SM Baker, S Cross, JP James, G Bartholomew, AE Ekpo, ...Journal of Public Policy & Marketing 35 (2), 280-291, 2016302016

2-) Ethics and policy issues for internet advertising: Targeting multicultural consumers in the digital marketing eraJP James, KK Lee, M Zhang, JD WilliamsJournal of Management Policy and Practice 18 (4), 2017122017

3-) Roundtable on the State of the Advertising Industry: Equity and Inclusion Matters, Part ITM Lindsey-Warren, A Chenevert, Y Chuku, T Gilroy, M Howell, JP James, ...Advertising & Society Quarterly 21 (2), 202052020

4-) An examination of television consumption by racial and ethnic audiences in the us: Implications for multicultural media planning and media measurementJP James, TM Lindsey-WarrenJournal of Advertising Research 59 (1), 40-52, 201952019

5-) The Multicultural Paradigm.JP James, JE SwartzJournal of Integrated Marketing Communications 15, 44-52, 200552005

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