Judith Anne Garretson Folse

Judith Anne Garretson Folse

Louisiana State University - Baton Rouge / United States
Business & Management / Marketing
AD Scientific Index ID: 1415524
person_outline Judith Anne Garretson Folse's MOST POPULAR ARTICLES
1-) A scale for measuring attitude toward private label products and an examination of its psychological and behavioral correlatesS Burton, DR Lichtenstein, RG Netemeyer, JA GarretsonJournal of the academy of marketing science 26 (4), 293-306, 19989311998
2-) Antecedents of private label attitude and national brand promotion attitude: similarities and differencesJA Garretson, D Fisher, S BurtonJournal of retailing 78 (2), 91-99, 20026712002
3-) Cause-related marketing (CRM): The influence of donation proximity and message-framing cues on the less-involved consumerSL Grau, JAG FolseJournal of advertising 36 (4), 19-33, 20076002007
4-) The strategic implementation process: evoking strategic consensus through communicationMI Rapert, A Velliquette, JA GarretsonJournal of business research 55 (4), 301-310, 20024802002
5-) Brand authenticity: Testing the antecedents and outcomes of brand management\'s passion for its productsJG Moulard, RD Raggio, JAG FolsePsychology & marketing 33 (6), 421-436, 20163882016