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Judy Ma
California State University East Bay - Hayward / United States
Business & Management / Marketing
AD Scientific Index ID: 5218892
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Judy Ma's MOST POPULAR ARTICLES
1-)
Digital Advertising And Company Value: Implications of Reallocating Advertising ExpendituresJ Ma, B DuJournal of Advertising Research, JAR-2018-02, 2018442018
2-)
The impact of supplier bargaining power on the advertising costs of movie sequelsJ Ma, D Huang, MVS Kumar, A StrijnevJournal of Cultural Economics 39 (1), 43-64, 2015172015
3-)
Multi-stage expectation-confirmation framework for salespeople expectation managementJH Oh, J MaJournal of Business & Industrial Marketing, 201872018
4-)
High or low season?J Ma, D Huang, DG Markovitch, B RatchfordEuropean Journal of Marketing, 201882018
5-)
High or low season? Contrasting launch timing considerations for big-budget and low-budget entertainment productsJ Ma, D Huang, DG Markovitch, B RatchfordEuropean Journal of Marketing, 201882018
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