Juha Munnukka

Juha Munnukka

Jyväskylä University - Jyväskylä / Finland
Business & Management / Business Administration
AD Scientific Index ID: 1656168
University of Jyväskylä
person_outline Juha Munnukka's MOST POPULAR ARTICLES
1-) ‘You really are a great big sister’–parasocial relationships, credibility, and the moderating role of audience comments in influencer marketingH Reinikainen, J Munnukka, D Maity, V Luoma-AhoJournal of marketing management 36 (3-4), 279-298, 20204012020
2-) Credibility of a peer endorser and advertising effectivenessJ Munnukka, O Uusitalo, H ToivonenJournal of Consumer Marketing 33 (3), 182-192, 20164602016
3-) Brand love and positive word of mouth: the moderating effects of experience and priceH Karjaluoto, J Munnukka, K KiuruJournal of Product & Brand Management 25 (6), 527-537, 20164592016
4-) “Thanks for watching”. The effectiveness of YouTube vlogendorsementsJ Munnukka, D Maity, H Reinikainen, V Luoma-ahoComputers in human behavior 93, 226-234, 20193142019
5-) Customers\' purchase intentions as a reflection of price perceptionJ MunnukkaJournal of Product & Brand Management 17 (3), 188-196, 20082872008