Jule Gassenheimer

Jule Gassenheimer

Rollins College - Winter Park / United States
Business & Management / Marketing
AD Scientific Index ID: 1454511
person_outline Jule Gassenheimer's MOST POPULAR ARTICLES
1-) The relevance of ethical salesperson behavior on relationship quality: the pharmaceutical industry Journal of Personal Selling & Sales Management 11 (4), 39-47, 1991
2-) Cooperation in supplier-dealer relations Journal of retailing 68 (2), 174-193, 1992
3-) The role of economic value, social value, and perceptions of fairness in interorganizational relationship retention decisions Journal of the Academy of Marketing Science 26 (4), 322-337, 1998
4-) Cooperative arrangements among entrepreneurs: An analysis of opportunism and communication in franchise structures Journal of Business Research 36 (1), 67-79, 1996
5-) Cooperative arrangements among entrepreneurs: An analysis of opportunism and communication in franchise structuresJB Gassenheimer, DB Baucus, MS BaucusJournal of Business Research 36 (1), 67-79, 19963601996