Julia Kampani

Julia Kampani

University of Cyprus - Nicosia / Cyprus
Business & Management / Marketing
AD Scientific Index ID: 5540937
Πανεπιστήμιο Κύπρου
person_outline Julia Kampani's MOST POPULAR ARTICLES
1-) Conditions in prerelease movie trailers for stimulating positive word of mouth: a conceptual model demonstrates the importance of understanding as a factor for engagementC Archer-Brown, J Kampani, B Marder, AS Bal, J KietzmannJournal of Advertising Research 57 (2), 159-172, 2017222017
2-) Information Consistency as Response to Pre-launch Advertising Communications: The Case of YouTube TrailersJ Kampani, C NicolaidesFrontiers in Communication 7, 1-10, 202312023
3-) Understanding the Movie Trailer in Generating Word-of-Mouth and Improving Box-Office PerformanceJ KampaniUniversity of Bath, 201912019
4-) “I Can’t Wait to See This”: An Exploratory Research on Consumer Online Word-of-Mouth on Movies: An AbstractJ Kampani, C Archer-Brown, H HangBack to the Future: Using Marketing Basics to Provide Customer Value …, 201812018
5-) Celebrating the Pleasure Seekers: A Centenarian Faces the YouTube GenerationC Archer-Brown, J Kampani, B Marder, A BalLet’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 20162016