Julian Villanueva

Julian Villanueva

IESE Business School Universidad de Navarra - barcelona / Spain
Business & Management / Marketing
AD Scientific Index ID: 1131062
IESE Business School
person_outline Julian Villanueva's MOST POPULAR ARTICLES
1-) The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growthJ Villanueva, S Yoo, DM HanssensJournal of marketing Research 45 (1), 48-59, 20089302008
2-) Customer equity: an integral part of financial reportingT Wiesel, B Skiera, J VillanuevaJournal of Marketing 72 (2), 1-14, 20082642008
3-) Customer equity: Measurement, management and research opportunitiesJ Villanueva, DM HanssensNow Publishers Inc, 20072412007
4-) Marketing estratégicoJ Villanueva, JM de ToroEunsa, 20172312017
5-) Adding social media to the marketing mixG Armelini, J VillanuevaIESE insight 9 (9), 29-36, 20111082011