Julie Bilby

Julie Bilby

Xi'an Jiaotong-Liverpool University - Suzhou / China
Business & Management / Communications and Media Studies
AD Scientific Index ID: 5282095
西交利物浦大学
person_outline Julie Bilby's MOST POPULAR ARTICLES
1-) The future of advertising in China: Practitioner insights into the evolution of Chinese advertising creativity Journal of Advertising Research 56 (3), 245-258, 2016
2-) Fear in adland: How client risk aversion and agency clientelism limit the development of great creative campaigns Journal of Advertising 52 (1), 57-74, 2023
3-) Tiers and fears: An investigation of the impact of city tiers and uncertainty avoidance on Chinese consumer response to creative advertising Australasian marketing journal 28 (4), 332-348, 2020
4-) The role of creativity in a digital world: Advertising practitioner views from China Advances in Advertising Research X: Multiple Touchpoints in Brand …, 2019
5-) China: unique approaches to advertising in a globalising world Global Advertising Practice in a Borderless World, 192-207, 2017