Julie Guidry Moulard

Julie Guidry Moulard

Louisiana Tech University - Ruston / United States
Business & Management / Marketing
AD Scientific Index ID: 1329310
person_outline Julie Guidry Moulard's MOST POPULAR ARTICLES
1-) Authenticity under threat: When social media influencers need to go beyond self-presentationA Audrezet, G de Kerviler, JG MoulardJournal of business research 117, 557-569, 20205332020
2-) What makes a human brand authentic? Identifying the antecedents of celebrity authenticityJG Moulard, CP Garrity, DH RicePsychology & Marketing 32 (2), 173-186, 20152782015
3-) Brand authenticity: Testing the antecedents and outcomes of brand management\\\'s passion for its productsJG Moulard, RD Raggio, JAG FolsePsychology & marketing 33 (6), 421-436, 20162222016
4-) Establishing human brands: determinants of placement success for first faculty positions in marketingAG Close, JG Moulard, KB MonroeJournal of the Academy of Marketing science 39, 922-941, 20111892011
5-) Artist authenticity: How artists’ passion and commitment shape consumers’ perceptions and behavioral intentions across gendersJG Moulard, DH Rice, CP Garrity, SM MangusPsychology & Marketing 31 (8), 576-590, 20141752014