Julie M Pharr

Julie M Pharr

Tennessee Technological University - Cookeville / United States
Business & Management / Marketing
AD Scientific Index ID: 1673777
Tennessee Tech University
person_outline Julie M Pharr's MOST POPULAR ARTICLES
1-) Marketing strategies of small industrial manufacturers Industrial Marketing Management 20 (3), 251-259, 1991
2-) Best practices in digital content marketing for building university brands
3-) A research agenda for investigating the effectiveness of branding in virtual reality Journal of Management and Marketing Research 8, 1, 2011
4-) At the Intersection of Politics & Consumption: A Research Agenda for Investigating the Effects of Fair-Trade Marketing Claims on Ethical Shopping Behavior. Journal of Leadership, Accountability & Ethics 8 (5), 2011
5-) At the Intersection of Politics & Consumption: A Research Agenda for Investigating the Effects of Fair-Trade Marketing Claims on Ethical Shopping Behavior.JM PharrJournal of Leadership, Accountability & Ethics 8 (5), 2011192011