Julien Cayla

Julien Cayla

Nanyang Technological University - Jurong West / Singapore
Business & Management / Marketing
AD Scientific Index ID: 463245
南洋理工大学
person_outline Julien Cayla's MOST POPULAR ARTICLES
1-) A cultural approach to branding in the global marketplace Journal of international Marketing 16 (4), 86-112, 2008
2-) Asian brands and the shaping of a transnational imagined community Journal of Consumer Research 35 (2), 216-230, 2008
3-) Selling pain to the saturated self Journal of Consumer Research 44 (1), 22-43, 2017
4-) Inside marketing: Practices, ideologies, devices OUP Oxford, 2011
5-) Ethnographic Stories for Market Leaning Journal of Marketing, 1-51, 2013