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Jun Hyun (Joseph) Ryoo
Arizona State University - Tempe / United States
Business & Management / Marketing
AD Scientific Index ID: 5218895
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Jun Hyun (Joseph) Ryoo's MOST POPULAR ARTICLES
1-)
Do spoilers really spoil? Using topic modeling to measure the effect of spoiler reviews on box office revenueJH Ryoo, X Wang, S LuJournal of Marketing 85 (2), 70-88, 2021412021
2-)
The role of machine learning analytics and metrics in retailing researchXS Wang, JHJ Ryoo, N Bendle, PK KopalleJournal of Retailing 97 (4), 658-675, 2021442021
3-)
Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer ReviewsX Wang, J He, DJ Curry, JH RyooJournal of Marketing 86 (6), 155-175, 2022412022
4-)
Understanding the social media strategies of US primary candidatesJ Ryoo, N BendleJournal of Political Marketing 16 (3-4), 244-266, 2017322017
5-)
The 2016 US Primaries: Parties and Candidates in a World of Big DataN Bendle, J Ryoo, A NastasoiuPolitical Marketing in the 2016 US Presidential Election, 65-80, 2018102018
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